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RAIDA S. SARWAR
This Good Feels Good
Haggar's This Good Feels Good campaign highlights individuals and organizations that are working to improve their communities and the people in them.
The Project
Haggar is on a mission to uplift communities and projects who are mission based. Whether it is for the environment or communities. We want to highlight non-profits we help and in turn it creates positive brand association with Haggar.
The Solution
Create a landing page with community highlights that tells the story first and foremost and then promote our brand project where acceptable.
My
Role
My role as the web designer, I had to create stories from the videos were able to acquire. The challenge of not working with photography presented some issues with maintaining quality of the images.
The Impact
01
Boost brand awareness
for the better
02
Increase Positive Engagement with consumers and businesses
03
Build on brand collaborations
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